The U.S Presidential election debate that will hold tonight
between candidates Hillary Clinton and Donald Trump will be the most viewed
presidential debate in history with some commentators forecasting Super
Bowl-sized viewership of around 100 million Americans.
The debate will be live, unscripted and unpredictable and is
expected to break the record TV audience of 80 million for the 1980
Presidential debate between Jimmy Carter and Ronald Reagan.
The predicted high viewing figures is as a result of the the
extraordinary nature of the campaign, featuring Donald Trump, the outspoken
Billionaire businessman and former reality TV star, competing for the White
House with Hillary Clinton, the former U.S. secretary of state and first woman
to run for the White House.
"My prediction is a 100 million audience, and maybe
more," said Paul Levinson, a communications professor at New York's
Fordham University and author of "McLuhan in an Age of Social Media."
"The Super Bowl shows that when there is something that
is really special, something that can command people's interest, something you
want to see on a big screen, television has this enormous power and
reach," Levinson said.
Source: CNN
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